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By Rodger L. Hardy
Realtor®
Coldwell Banker Residential Brokerage — Orem, Utah
801-360-9133

​December 2016 — Eighteen women, comprising two teams of Realtors and a couple of title company representatives gathered together last month in a Habitat for Humanity effort to complete a house for a single mother of two in Provo.

Habitat for Humanity of Utah County assembled the women in a first-time fundraising and volunteer project dubbed Circle of 100 to build the home for the widowed mother. Seventy-five percent of the builders were women volunteers, but received instruction from their male counterparts in the construction trades. The goal is for 100 groups or businesses to raise $1,000 each for the three-bedroom, two-bath home on 500 West.

Circle members were listed as sponsors and each team put in half a day working on the house. Habitat for Humanity is still looking to round out its 100 businesses or groups. For more information, contact Nancy Mickiewicz at (801) 344-8527 or nancym@habitatuc.org. 

To join the Circle, please mail a check to: Habitat for Humanity of Utah County 340 South Orem Blvd., Orem, Utah 84058. To make payment by credit card, please contact Nancy at (801) 344-8527 x 106.

A ribbon cutting for the house is scheduled for Dec. 17. 
“We did the finish work on the house,” said Kristy Dimmick, a Realtor with Coldwell Banker Residential Brokerage-Orem. The Coldwell Banker Foundation sponsored both teams at $1,000 each.

Her team worked on the windowsills, the sub-floor and casings around windows and doors. The women were trained in the use of power tools and safety and had a professional overseer. They left messages of hope hand written and signed on the studs of the house for the family, which have since been covered in sheet rock.

In another activity, agents with the Utah Central Association of Realtors, which serves Utah County and several other counties to the south, are celebrating its 100-year anniversary with a Sub for Santa project. They are partnering with United Way and title, mortgage, appraisal and home inspection companies to fete 100 families with Christmas.

Each office is asked to take the opportunity to help local families in need.

“The Realtors and affiliates will be donating money, shopping, and delivering Christmas for hundreds of children that would not otherwise have a Christmas. The United Way is providing UCAR with the families that are in need, and the Realtors and affiliates are excited to roll up their sleeves and give back to their communities, “said Realtor Kathleen Koyle. “All donations will go directly to purchase children's gifts and then delivered to the families.”

To donate contact your local Realtor or UCAR at 801-226-3777. All donations must be received by Dec. 15.



Interior design: an important element in selling your home
High-End Sculptures by David enhance the value of your home or office. Commissioned and collectable. 
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By Rodger L. Hardy
Realtor®
Coldwell Banker Residential Brokerage — Orem, Utah
801-360-9133




Press Services
A package of marketing for new construction
When I list your new construction or new development communities I bring a marketing program to the table from Coldwell Banker Residential Brokerage packed with online advertising and other services. For example, I write press releases and place them with local news outlets to give you a boost you cannot get through paid advertising. They also work to enhance your SEO.

For developers I publicize plans, acquisitions and projects. I write about ongoing work, completions and staff changes. I position clients and industry spokesmen as experts in their field.

For residential communities I provide content for developments, model homes, amenities, and sales progress. I write about awards, architectural, landscape and interior design. I report on satisfied buyers and special events. Call me at 801-360-9133.— Rodger Hardy


November 2016 — Good news for Realtors and their buyers. For private sellers, not so much.

According to a just-completed 2016 Profile of Home Buyers and Sellers survey by the National Association of Realtors, “First-time buyers made up 35 percent of all home buyers, an increase over last year's near all-time low of 32 percent, reports NAR's just-released profile of buyers and sellers, now celebrating its 35th year. A whopping 88 percent purchased their home through an agent or broker.”

So what does that mean? It means buyers, particularly first-time buyers, are back and turning to agents in droves to get help in buying a house. And with all the intricacies of this business, it’s not surprising. 

Also, with the feds heaping on more mortgage disclosure requirements, like they did a year ago, combined with the disclosures sellers must produce at the behest of Realtors, it’s getting even more difficult for the untrained. One missed document could lead to a lawsuit, and more lawsuits are filed between private buyers and private sellers than any other real estate transaction, according to Jerry Bresser in his book, “More Money in Your Pocket.”

Bresser outlines in his book how to get the most out of your home when you sell based on hiring the right Realtor, then with that agent pricing it right, commissioning it right (there’s the rub: most sellers and agents, too, look at commission as an expense. Handle it right and it becomes a marketing tool that can make you money rather than cost you money.) And finally, stage it right. All four steps are closely intertwined to work in concert for the benefit of all. For examples to see how I have used that method go to http://www.brellamarketing.com/Services.html.

The NAR report also noted that, “Buyers need the help of a real estate professional to help them find the right home for them, negotiate terms of sale, and help with price negotiations. Sellers, as well, turn to professionals to help market their home to potential buyers, sell within a specific timeframe, and price their home competitively. For-sale-by-owner sales have dropped to the lowest level recorded in this data set at 8 percent of sales again this year, while the use of the agent to sell the home stays at historic highs. Continue reading.