Public relations is not advertising, and press releases should not be written as a sly ad. While advertising works to sell a product, the focus of public relations is on creating and shaping an image. It is closely related to marketing. The press release is targeted at unpaid media space or airtime because of its newsworthiness, which adds to its credibility.
As a publicist and a Realtor® my emphasis is on positioning developers, builders, architects and others in the business through the art of storytelling. Do you know another Realtor® who uses public relations as one of his tools to assist clients in fulfilling their real estate needs? For more detail please go to the Services page or contact me at 801-360-9133.
Here, perception is reality particularly in the image and opinion-saturated culture of social media. The ultimate goal is the goal of winners: